Rooted in Florida.
Florida native plants, for everybody

I am a Florida
native.

Maybe you were born here. Maybe you got here last spring. Either way, the plants that belong in your yard have been here a lot longer. We’ll introduce you, one at a time.

Send me one plant a monthSee this month’s plant
Dune sunflower illustration by Anna Coleman
Frogfruit illustration with a phaon crescent butterfly, by Anna Coleman
Plant of the month — August

Frogfruit

Phyla nodiflora

A low, spreading groundcover that shrugs off foot traffic, salt, and drought. Plant it where grass keeps failing and it will fill in with tiny purple-and-white flowers that butterflies work all day.

Sun
Full to part
Water
Low once rooted
Feeds
Phaon crescent
Range
Statewide
Find plants on Eco Plant Hub

Native gardening starts with one plant, not a whole plan.

01

Learn one plant a month

A short email with what it looks like, where it grows, and what shows up to eat it. No homework.

02

Put it in the ground

Every plant we feature is one you can actually buy, grown at a Florida nursery.

03

Watch what turns up

Butterflies, bees, and birds find native plants fast. Usually within a season, often sooner.

Two ways to follow along.

Read about the plant, or get it delivered. Same plant either way.

The monthly email

One plant. Once a month.

No charge

A short, useful note about what to plant—and what might show up.

The monthly box
Ships in Florida

The plant, the art, the guide.

$45 a month
  • 01
    This month's plant

    Nursery-grown in Florida, ready to go in the ground.

  • 02
    A piece of native plant art or merch

    An original print, sticker set, or shirt. Different every month.

  • 03
    A printed guide to that plant

    Where to site it, how to water it, and which pollinators and caterpillars use it.

Start the monthly boxCancel or skip a month any time.